Modern Illuminati vs Social engineering

For many years people lived believing that there is a group of people that controls every aspect of social life throughout the world and now is seeking to create a world government, and reduce the number of people in the world. Their big plan is called the New World Order and yes we are talking about Illuminati.

Source: http://tahleelhossaen.blogspot.com/

According to wikipedia:

Adam Weishaupt, founder of the Bavarian Illuminati.

Source: http://en.wikipedia.org/wiki/Illuminati

“The Illuminati (plural of Latin illuminatus, "enlightened") is a name given to several groups, both real (historical) and fictitious. Historically the name refers to the Bavarian Illuminati, an Enlightenment-era secret society founded on May 1, 1776. In more modern contexts the name refers to a purported conspiratorial organization which is alleged to mastermind events and control world affairs through governments and corporations to establish a New World Order. In this context the Illuminati are usually represented as a modern version or continuation of the Bavarian Illuminati.”

Modern Illuminati“In addition to the supposed shadowy and secret organization several modern fraternal groups claim to be the "heirs" of the Bavarian Illuminati and have openly used the name "Illuminati" in founding their own rites. Some, such as the multiple groups that call themselves by some variation on "The Illuminati Order", use the name directly in the name of their organization, while others, such as the Ordo Templi Orientis, use the name as a grade of initiation within their organization.”
Source: http://en.wikipedia.org/wiki/Illuminati

Nowadays Illuminati are associated with Satanism, the richest families or just influential individuals. There are many acts of propaganda, i.e. Lady Gaga has been accused of using the symbols of Illuminati in her music videos. Above you can find the analysis video of her music video which has created the suspicions of activity of Illuminati in the music industry. This is just ridiculous, but take a look and have fun:

Source: http://www.youtube.com/watch?v=iZXsTRrrjW8

On the opposite side of the Illuminati is common sense, which tells us that Lady Gaga's music video is an ordinary human desire’s fulfillment. It is called social engineering. This area of science includes the programming of a society that aims to change our views, preferences or mentality. It is not a new phenomenon; it has existed in human nature ever since.

According to wikipedia:

“Social engineering is a discipline in social science that refers to efforts to influence popular attitudes and social behaviors on a large scale, whether by governments or private groups. In the political arena, the counterpart of social engineering is political engineering.[…]”
Source: http://en.wikipedia.org/wiki/Social_engineering_%28political_science%29  

At the end I’d like to say, that I wasn’t paid by Illuminati to write it all. Because of course I am not the follower of the Illuminati theory.
So the question is, who paid me to write this?

Questions:

- Is there really such organization as modern Illuminati and do they manipulate our lives?

- What do you think about social engineering?

- Is there any advantage of social engineering?