For years, big retailers like Tesco, Auchan, Carrefour have tried to improve the
quality of traditional shopping and the result was never satisfying and at some
point people
started to feel some discomfort resulting from frequent changes "for a
change".
As we know, there were always two most famous types of shopping – online shopping
As we know, there were always two most famous types of shopping – online shopping
(i.e. Polish
Tesco ezakupy) and traditional shopping (i.e.Tesco Hypermarkets).
The
difference between traditional and online shopping:
1.) You must carry your purchased goods
2.) You probably will have to drive or walk to the store
3.) You can see and you can touch what you want to buy, which is a good thing
Online Shopping
1.) You don’t have to carry anything.
2.) You have to wait for your goods to be delivered.
3.) You can’t touch or see the items you have purchased.
4.) There are many promotions and markdowns using different promotion cards.
5.) You can select from a wide range of assortment.
6.) There are many facilities like wish lists or wish cards.
Source:
http://ezakupy.tesco.pl/en-GB/
Virtual Shops
Few years ago, Tesco, better known as Home Plus
in South Korea, started a new thing which you can check in the video below:
Source: http://www.youtube.com/watch?v=fGaVFRzTTP4
They are called Virtual Shops and they mix
traditional shopping with online shopping, which is a great
thing (I think). You can still see the assortment, so you won’t forget anything, you can buy things just with one click, you don’t have to go to the store, and your purchased item will be delivered to your home. There is still a chance, that your items can be defective.
thing (I think). You can still see the assortment, so you won’t forget anything, you can buy things just with one click, you don’t have to go to the store, and your purchased item will be delivered to your home. There is still a chance, that your items can be defective.
Source: http://www.thecmosite.com/author.asp?section_id=1570&doc_id=235007
Questions:
- Would you buy things in random places using
your smartphone?
- When in your opinion
will Virtual Shops technology be used in Poland?
- Is there any disadvantage of Virtual Shopping?